Ridgeline RoofingOpen it
A different design per trade, not one template with the colours swapped.
These are built on made-up businesses, so nothing here is pretending to be somebody’s real job. Open a couple on your phone, since that’s where most people looking you up are going to be. Yours gets built on your photos, your towns and your real reviews.
The scale
Here’s exactly what we score, and what we hold ourselves to.
Six dimensions, each out of 10. It’s our method and our opinion, not an official standard, and we’d rather publish it than ask you to trust a number with no scale behind it. Our own builds have to clear a 9 before they ship, so we can’t hold your site to a bar we skip ourselves.
Design & First Impression
Visual quality, layout, hierarchy, typography, whitespace, modern feel.
Mobile Experience
Responsive layout, tap targets, readable type, mobile-first structure.
Clarity of Offer
Instantly clear what they do, for whom, where, and why to choose them.
Trust & Credibility
Reviews, ratings, license, credentials, real proof, professional polish.
Calls-to-Action & Lead Capture
Clear, repeated CTAs; phone/quote above the fold; easy to take the next step.
Local search (does it get found locally)
Local SEO relevance: market/city shown on the homepage + in title/H1, service+location keywords, service-area/location pages, NAP, LocalBusiness schema, reviews. Technical basics (title/meta/crawl) are measured by Lighthouse and blended in.
Grade yourself on it. Then grade us.
Or give us the address and we’ll do it properly, next to the best-rated companies in your town, so you can see the gap rather than guess at it.