He has run this himself.
Not as a theory, and not with somebody else’s budget. MCMX Remodeling had no bathroom division last spring. It was built on paid ads and landing pages, and the ads were run by the person who built this company. His own money, his own market.
$12,000 of ad spend against $240,000 of work booked, ramp included.
Roughly 20x. Agencies typically report 3x to 5x.
One business, one market, disclosed as the founder’s own. Not a promise about yours.