What the first month actually looks like.

Written down before you buy, because the version you get afterwards is the one that’s worth nothing.

Day one

You get a login and a list.

Detail

Most of what we need is access to things you already own. Every step has written instructions, so you don't have to sit on a call with us to get through it. The list shows whose move each item is, ours or yours.

Day one to seven

We build the site and put it on your domain.

Detail

Then we load it from somewhere that isn't our office, because a site nobody checked from outside is not a delivered site. Seven days from when you finish the setup list, not seven days from when you paid. Your delays are yours and ours are ours, and your account shows which is which.

Week two

Ads go live.

Detail

Once your card is on your own ad accounts and Google has verified you're a real business. That verification sits in Google's queue rather than ours and takes anywhere from a day to about ten, which is exactly why we start it on day one instead of when the site is finished.

Month one

The campaigns are still learning.

Detail

Roughly 60% of where it eventually settles is normal for a first month, and around 85% in the second. We'd rather tell you that now than explain it to you on the 30th.

Every month after

A report, and a number you can check.

Detail

What ran, what it cost, what came in. Our lead count next to what the platforms report, with the gap explained rather than smoothed over.

What we need from you.

Less than you think, and none of it is homework we could have done ourselves.

Photos of your work and your crew

Phone photos beat professional ones here, honestly. People can tell your truck from a stock one, and the stock one is why half the sites in your trade look interchangeable.

Access to accounts you already own

Your Google Business Profile, your Facebook page, your ad accounts. You grant it, you can revoke it in two clicks, and nothing moves into our name.

Your card on your own ad accounts

This is the one that blocks a launch, because only you can do it. Google and Meta bill you directly for what ran. If the card declines your ads stop, which is the one real cost of doing it this way, and we watch for it and tell you the same day.

Who you call when something breaks.

You send a ticket and it’s answered inside one business day. There is no account manager, and that is part of why the price is what it is. Problems go to something that fixes them rather than to somebody whose job is making you feel better about waiting.