Terms of service

01What things cost

The two build prices are one decision rather than two products. $299 buys a site and a 12-month hosting relationship; $899 buys the site outright with nothing recurring, which is why it costs more.

If you buy the standalone build, we put it live before handing it over. We do the DNS change, check it loads from outside our own network, then send you what we changed at your registrar and how to edit it. After that it is yours to run and we do not maintain it. Nothing is owed in either direction.

02Term and cancelling

• 90 days to start, at full price. Ads need roughly that long before the numbers mean anything, and most people who quit early quit before any result exists.
• Then month to month. Nothing auto-renews. We offer renewal, we do not assume it.
• Cancel by the 20thand you are not billed for the following month. It is a date, not a notice period: there is no “30 days’ notice” clause here.
• Service runs to the end of the period you paid for. We do not cut you off the day you ask.

That includes your site and your forms. Giving notice changes nothing a visitor can see: the site stays up, the landing pages stay up, and leads keep being captured until the paid period actually ends. Taking a site down the day somebody gives notice would point their own customers at a dead link while they are still trading.

03Billing

• Billed on the 25th for the following month. A bank debit takes three to five business days, so a debit on the 25th clears around the 30th and your ads do not go dark on the 1st.
• An itemised notice 10 days before any debit, so you see the amount before it leaves your account.
• The first payment is collected before onboarding work begins.
• We go live within 7 days of your setup form being complete. The clock starts when you finish it, not when you pay, because everything before that is genuinely waiting on you. If we miss it, the delay is ours.

Whose delay is whose

Your service clock pauses for delays that are ours and keeps running for delays that are yours. Your account page always says which side each open item sits on, so it is never a surprise on an invoice.

Where a card surcharge applies it is credit cards only, never debit or prepaid, capped at 3% and at what acceptance actually costs us, 2% in Colorado, and not applied at all in Connecticut, Maine, Massachusetts or Puerto Rico. It is disclosed when you choose the card and again on the receipt. It is fee recovery, not revenue.

04Your ad budget

• There is no budget balance held with us, so nothing to reconcile, nothing to refund, and none of your money sitting in our account.
• Your budget is whatever the platforms charge you, and you can check that against anything we tell you, because it is your account.
• If your card declines, your ads stop. That is the one real cost of doing it this way, and it is yours to fix. We watch for it and tell you the same day.
• Budget changes carry an effective date rather than landing immediately, because campaign pacing runs monthly.
• We set the split between Meta and Google, since that judgment is part of what you are paying for. You can override it, and the override is recorded so a later conversation has facts in it.

05Market exclusivity

• One client per trade per market. While you are a client we do not take another business in your trade in your territory.
• It is enforced by the database rather than by a promise: two live claims on one slot cannot be written.
• The territory is released the day you cancel, not when service ends, so the market reopens straight away. If you change your mind and it has already gone, we will say so rather than quietly reassigning it.
• We only claim exclusivity where the trade and market resolve precisely. Where they do not, we promise none rather than implying a vague one.

06What is yours

Yours, always, at any time and on request:

• Your domain
• Your Facebook Page and your Google Business Profile
• Your ad accounts. You own them. We work inside them on access you grant us, and you can take that access away whenever you want.
• All creative and ad copy we made for you, as files
• Your lead data, exported

Your site, if you cancel: it comes down, and you can keep it either way, at $299 with hosting on a 12-month term or $899 outright. Both are our published prices. Neither is invented at the exit.

07If we do not host your site

We would rather host, the product is materially better when we do, and here is why rather than you finding out later.

That last row is worth reading twice. When we host, the landing page is served from your own site, so the browser treats it as yours and the 90-day window holds. When we do not, it has to come from a subdomain pointed at us, and Safari treats that as a stranger and forgets the visit after about a week. Your reported ad performance then runs lower than a hosted client’s for the same real performance. Nothing about your ads is worse. We just cannot see as much of what they did.

Same price either way. We do not discount self-hosting, because the honest thing is to explain the limitation rather than price it in. We do not charge a hosting fee for a site we do not host.

08Leads, and what we count

• A lead is a form submission on a page we serve, or a tracked call.
• We do not count a call somebody dials themselves after reading your number off a desktop screen. That is an estimated 10 to 20% of conversions, and it is stated on your leads page next to the count. You should hear it from us rather than work it out from a number that looks low.
• Ads and organic are reported separately. Leads your site produced on its own are never counted as ad performance.
• A lead is credited to the ad that started it, not the last click before the form, for up to 90 days. Without that rule the ads get under-credited every time somebody takes time to think, which is most people on a job worth thousands.
• On some browsers that window is much shorter and we cannot change it.Safari limits how long a site may remember a visit, to roughly a week, so somebody who clicks an ad on an iPhone and returns three weeks later is counted as organic.
• Duplicate submissions count once.
• Suspected spam is set aside, not deleted. It is left out of your counts and stays visible, so anything we did not count can be produced on request.
• Our figure will read below Meta’s and Google’s, and not by a rounding error. Browsers forgetting the visit is one cause; people clicking on a phone and converting on a laptop is the other, and only the platform can connect those. Both numbers are shown, with the reason.
• Month one under-performs on purpose. Campaigns are still learning. Roughly 60% of steady state is normal, about 85% in month two. Your report says so before it happens.

09Contact and messaging consent

• By submitting a form, a lead consents to being contacted about their request, including by text. The exact wording shown to them is stored with the lead, so what they agreed to is reproducible rather than assumed.
• We text leads and book appointments on your behalf.
• Every message carries STOP and HELP handling. A STOP is honoured immediately and permanently.

How we handle the personal information involved is in our privacy policy.

10Support

• Ticket-based, and there is no account manager. Problems go to a system that resolves them.
• Every ticket answered within one business day.
• Your account page is the front door. It is not slower than a phone call.

11What we do not promise

• No guaranteed number of leads, calls or jobs. Any figure in our calculator is an estimate that varies by market, season and competition, and is labelled as one.
• No guaranteed ranking or ad placement. Both are auctions we do not control.
• No guaranteed cost per lead.

12What we need from you

Most of this is the sort of thing you would expect. Two of them decide who answers if something goes wrong, so they are written plainly rather than buried.

• Your licence and your insurance. Hold whatever your trade requires where you work, and tell us if either lapses. We only say you are licensed if you gave us the number, and we publish the number with it because Florida requires it in advertising. We never say you are insured unless you told us you are. If you would rather we left both off, say so and we will.
• The truth of what your ads say. We write the copy and you approve it. We are responsible for writing to what you told us and for following platform policy. You are responsible for whether it is true of your business: your prices, your warranty, your response times, your years in business, your credentials. If a claim you approved turns out to be wrong and a customer, a competitor, a platform or a regulator comes after it, that one is yours to answer.
• Access to your own accounts. Ad accounts, your Page, your listing, your domain. Delay caused by access we asked for and did not get is on the published list in section 3, and it does not pause your billing.
• Answers. The setup form, and the questions that come up while we build. We chase, and we tell you what is waiting on you on your account page.

What we will not advertise. Anything requiring a licence you do not hold. Cannabis, CBD, firearms, adult, gambling, debt relief, credit repair, multi-level marketing, crypto. Anything Meta or Google prohibits, which changes on their schedule rather than ours. And anything we think is untrue. We would rather lose the month.

13Google, Meta, and things we do not control

Your ads run on platforms we do not own. Their policies change, their reviews are opaque, their outages happen, and none of that is us breaking this agreement.

• If a platform suspends or bans your account, that is your risk. The account is yours. We help you appeal, at no extra cost, for as long as it takes. Your fee keeps running, because the site, the hosting, the landing pages, the tracking and the reporting all keep running. If you would rather stop, cancel by the 20th like any other month.
• Recording. Once call tracking is live, every tracked number plays a recording notice before it connects, because Florida and about a dozen other states require everyone on the call to know. Do not switch it off. You agree that calls between you and us may be recorded, wherever either of us is.

14What we are responsible for

We do the work to a professional standard and we stand behind the commitments in this agreement. Everything in this section is about what happens when something goes wrong anyway.

The commitments in this agreement still hold. Going live within 7 days of a complete setup form, one client per trade per market, your site and forms running to the end of a paid period, and every counting rule in section 8. Nothing below takes any of those back.

Everything else is as is. Apart from those commitments, the site, the landing pages, the ads, the tracking and the call routing are provided as is. We make no implied warranty of merchantability and no implied warranty of fitness for a particular purpose. We do not warrant that any of it runs uninterrupted or error free.

No number you have seen is a promise. Not the calculator on our site or any figure it produced, not a demo, a sample report or an example lead volume, not a proposal or a deck, not a result from another business in your trade, and not anything any of us said on a call. All of it is illustration built on other markets, other budgets and other seasons. A figure becomes binding when it is written into this agreement, and nowhere else.

What we can owe you. Everything we might owe you under this agreement, added together, is capped at the fees you paid us in the three months before the claim. That cap covers damages, and it also covers legal fees, costs and interest, because a cap that leaves those out is not a cap. It does not include lost profits or lost business.

The cap does not apply to our fraud, to our willful misconduct, or to anything Florida law says cannot be limited.

If a claim comes at us because of your business. You will cover us, including our legal fees, for claims arising from your business, your licensing, your customers, your products, anything you told us that was not accurate, any image or logo you sent us that you did not have the rights to, and any ad copy you approved.

That does not extend to our own negligence, and we mean the word: where a claim is caused in part by our negligence, what you owe drops by our share, and where it is caused by our negligence outright, you owe nothing on it. We will tell you as soon as something lands, send you everything we have, and neither of us settles in the other’s name without asking.

If we infringe somebody else’s work in material we originated, that one is ours.

15If we disagree

Tell us first. Email support@spotlightbuilt.com with what happened and what you want. Most of this ends here, and neither of us needs anything below.

Florida law applies, without regard to its conflict-of-laws rules.

Arbitration. Anything we cannot settle goes to binding arbitration under the Commercial Rules of the American Arbitration Association, before one arbitrator, seated in Sarasota County, Florida, under the Federal Arbitration Act. Either of us may appear remotely, and either of us may ask for a decision on documents alone without a hearing.

Costs. We pay the filing fee and the arbitrator’s fees for any claim you bring under $25,000, whoever wins. An arbitration you cannot afford to bring is not a forum, it is a wall, and we would rather answer the claim.

What either of us can still take to court. Small claims, for anything within that court’s limits, including us chasing an unpaid invoice. And either of us may go to court for an injunction over intellectual property or confidentiality without waiting on an arbitrator. Those courts are the state courts of Sarasota County, Florida, or the United States District Court for the Middle District of Florida, Tampa Division. Both of us consent to those courts.

One case, yours. Claims are brought individually. Neither of us brings a class, collective or representative action, and an arbitrator may not consolidate one person’s claim with another’s. If a court holds that this paragraph cannot be enforced for a particular claim, that claim goes to the courts named above and the rest of this section still applies to everything else.

The arbitrator decides whether a dispute is arbitrable, except that a court decides whether the small-claims and injunction carve-outs above apply.

16Ending it

You cancel as described in section 2. Nothing here changes that.

We can end it too, on 30 days’ written notice, for any reason or none, and immediately if you do not pay, if your business or what you ask us to advertise is illegal or breaks platform policy, or if you are abusive to our staff.

Either way your site is still yours to keep, at the published prices in section 1. We do not invent a number at the exit and we do not hold it hostage.

If you dispute a charge you owe, you still owe it, plus whatever the processor charges us for the dispute, and we may suspend everything until it is settled. If you think a charge is wrong, email us. We answer the same day and we have never needed a bank to referee it.

If a payment fails, we tell you the day it happens. Ads and hosting stay up for 15 days while it gets fixed, and then we suspend. We do not charge interest. Campaigns going quiet is a bigger cost to you than any late fee we could add.

If we change the price, you get 30 days’ written notice, which means you always see it before the itemised notice for the debit it would affect. Cancel before it takes effect and you never pay the new number.

17Your data

Your leads are yours. Export them any time, and for 30 days after you stop paying. We never sell them, rent them, or market to them, and we never use one client’s customer list for another client.

We keep your lead data while you are a client and for 90 days after you leave, which covers a billing question and a change of mind. Then we delete it. Ask us to delete it sooner and we will.

We keep aggregate performance figures with no names, numbers or addresses in them, so we can tell the next roofer what roofers in their market actually convert at. That is ours and we keep it.

Nobody can honestly promise a system will never be breached, and we do not. We can tell you what we hold and where, and we will if you ask.

18The rest

• This is the whole agreement, along with the order form. It replaces anything said on a call or written in an email before you signed up.
• If a court strikes part of it, that part goes and the rest stands.
• You cannot hand this agreement to somebody else without asking us. We can, if we sell or reorganise the business, and we will tell you.
• We reach you at the email on your account, and you reach us at support@spotlightbuilt.com. Keep your address current, because that is where the itemised notice goes.
• If we change these terms, we email you at least 30 days beforehand and the date at the top changes. Changes apply from your next billing period. If you do not want them, cancel before that date and the old terms govern everything up to it. We never apply a change backwards to something that already happened.